By Rick Webb
This e-book is for younger startups and marketers within the advertisements, advertising and marketing, and electronic providers house. it really is an A-to-Z consultant for younger ads organizations, choked with suggestion that levels from getting investment to how one can price the corporate and promote it to tips on how to lease your first worker.
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Extra resources for Agency: Starting a Creative Firm in the Age of Digital Marketing
Minutes from company meetings. Notices about hires or departures. Information that conforms to your level of transparency. Make sure there is an archive for easy perusal by new employees. All ofﬁcial communication should tie back to the vision in some way if possible. COMMUNICATION 29 In addition to some sort of announcement email list from the managers, consider implementing an electronic group or list for the employees to chat with each other about whatever they want. It could be an email list, a message board, a chat room.
And distasteful as it may be to some creatives’ mentality, money keeps your company in business. Process is how you make sure you make money on jobs. And making money on jobs is how you stay in business. The little things add up. The difference in costs between any two shops today is nominal. The pitch process is incredibly competitive. There will often be very little difference in cost between multiple companies. Some ﬁrms may undercut intentionally. Some may overbid because they do not have a handle on their costs.
Most of the advertising creatives we know have their own favorite techniques for ﬁnding ideas. ”3 Other recent trends and concepts worth exploring are Edward De Bono’s concept of lateral thinking, which tackles the problem indirectly rather than head-on, and Tony Buzan’s technique of mind mapping, using a roughly drawn diagram of circles connoting concepts connected by lines, with the size indicating their relative importance. Also worth a quick read, as painful as it can be at times, is Malcom Gladwell’s Outliers, which explores the 10,000hour rule: that we can achieve expert proﬁciency in something after 10,000 hours of practice.
Agency: Starting a Creative Firm in the Age of Digital Marketing by Rick Webb