By Tyler Biggs
Read or Download Africa can compete!: export opportunities and challenges in garments and home products in the European market, Parts 63-300 PDF
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Extra resources for Africa can compete!: export opportunities and challenges in garments and home products in the European market, Parts 63-300
In another case, a popular unisex vest of imitation mud-cloth (a hand-woven textile from Mali) with a map of Africa printed on the back was being sold by US retailers; the label inside the garment read "Made in India". " analyzed the constraints to African export growth by focusing on several case studies of specific export transactions between African manufacturers and American buyers. These cases highlighted areas where export problems routinely occur, and singled out particular problems for policy intervention.
As in our earlier study of the US market, this report uses a case study methodology to analyze impediments to export growth for African manufacturing firms. Market research was performed first in Europe, primarily in France, Germany and the United Kingdom, to identify firms which were souring manufactured products in Africa. Research teams were then sent to a sample of these firms to gather information about future demand and various supply problems, if any. After these buyer interviews, research teams were sent to Africa to interview the African suppliers to these European firms.
What can be done to remove current obstacles? First, the business environment must be continually improved in order to build up existing production and technical learning as well as attracted new investment. This also includes government and private sector awareness of relevant international trade policies, like the textile quota, so that governments can effectively negotiate levels which allow for growth and investment. Second, the transaction costs which link local producers to international markets need to be lowered and the process streamlined.
Africa can compete!: export opportunities and challenges in garments and home products in the European market, Parts 63-300 by Tyler Biggs